SEED People’s Market+HIKERKIND
Project Focus
Apparel + Lifestyle + Event
Capturing the spirit of community and adventure with Hikerkind in partnership with SEED People's Market.
Challenge
Hikerkind and SEED People’s Market have a shared mission to promote outdoor activities and foster a sense of belonging amongst their communities. They wanted to capture the essence of their partnership through a series of community meetups that combine retail activations with outdoor community hangouts.
For this particular activation, the goal was to document photos and video content for social that portrayed inclusivity, outdoor lifestyle, and camaraderie that their brands stand for.
Approach
We provided live event coverage that highlighted the vibrancy of the community hangout. Through photography and videography, we documented the natural connections formed during the event while showcasing the products and values of both brands.
The visual narrative focused on:
Capturing candid moments of interaction, joy, and connection among event attendees to highlight the shared passion for the outdoors.
Spotlighting the diversity of participants and the welcoming atmosphere fostered by Hikerkind and SEED People’s Market.
Showcasing event activities in a way that evoked the adventurous spirit of the brands, with a blend of lifestyle shots and action moments.
The imagery featured earthy tones and natural lighting to evoke the outdoor experience while maintaining a modern aesthetic aligned with the brands’ identities.
