Challenge

Future is Color is a clothing brand and design studio “focused on examining cultural tensions from a Black lens through the mediums of clothing and IRL experiences.” Founded by Erwin Hines, Future Is Color integrates bold designs and narratives to engage audiences in meaningful dialogue about belonging, social justice, and creative expression.

To launch their collection “Together We Find Ourselves,” we led photography efforts to help capture Future Is Color’s debut S/S apparel line — recruiting customers through a seasonally integrated campaign.

Approach

“Together We Find Ourselves” was FIC’s debut apparel launch for their S/S ‘20 collection. Focused on centering Black and Brown stories, art and photo direction aimed to intentionally align with and draw from the style of acclaimed American artist, photographer and filmmaker Tyler Mitchell.

Working closely with a team of San Diego-based talented artists, producers, and filmmakers, we ultimately helped create a final set of beautiful campaign assets used across FIC’s website, social channels, on-stage talks, posters, events, and more.